When Apple unveiled their latest update to the iPhone, their voice-activated personal assistant Siri took center stage. Many hoped (and some expected) that Google would reveal an equally impressive tool alongside the announcement of Ice Cream Sandwich and the Samsung Galaxy Nexus. This was not the case. Andy Rubin addressed the concept while speaking at the AsiaD conference, and his stance was simple. “Your phone is a tool for communicating,” he said, “you shouldn’t be communicating with the phone you should be communicating with somebody on the other side of the phone.”
The notion strikes at the core of how we use smartphones today. Manufacturers and software developers are paying increasingly less attention to the actual communication elements of smartphones and focusing rather on positioning them as alternatives to computers — or in the case of Siri, real human interactions. Rubin is also quick to point out that Apple was not the first to attempt such a technology, but in typical fashion they were first to make the concept appealing to the masses.