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HTC Invests in Multimedia Content Delivery Developer Saffron

HTC today announced that they have invested in Saffron – a firm who develops a multimedia content delivery system. (Think iTunes.) The move is no doubt strategic and sets up the obvious story of HTC wanting to get into the media store game.

What exact route they choose remains to be seen, but they join the company of LG, Nokia, Paramount, Sony, Samsung, and more of OEMs who use their service one way or another.

HTC’s relatively-new HTCSense.com -something they’re beginning to integrate into all of their latest phones – would more than likely take on a new identity and a digital music store would add a fresh angle for HTC to use as an advertising point. [Electronista]




  • http://ohno.com HA!

    FIRST ha!

  • Vinay

    Please dont leave my Desire alone :(

  • Richard

    Great business choice for htc.. This will help our future devices. I am a proud htc evo 4g owners. The future looks very bright

  • Bela

    I think a lot of people would like to see an iTunes equivalent to android, in that it syns things for your fairly seemlessly. While I am not one of those, I would certainly support additions like these so long as they don’t take away my ability to drag and drop media.

  • http://twitter.com/kwonyh YH Kwon

    When i asked HTC about Gingerbread updates, their feedback was a clear ‘yes’ ONLY for Desire HD. There would be no plan to upgrade Desire officially to Gingerbread as i understand.

    Please be advised that this may be only in South Korea.