A new survey conducted by Pontiflex and Harris Interactive has tallied up a result that more than is expected: 47 percent of the 4000 users they surveyed said ad clicks occurred accidentally. Shrinking the age parameter to the 18-34 bracket, the number rises to 61 percent.
This figure shouldn’t do anything to cause ad executives to reconsider their method of deployment. Rather, it affirms something they more often than not attempt to accomplish purposefully. Come one, you don’t really think the placement of ads in Angry Birds wasn’t done to intentionally encourage accidental click-throughs?