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	<title>Comments on: iSuppli: Droid Incredible Materials Cost $165.35</title>
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		<title>By: Tim</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180680</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Fri, 30 Jul 2010 21:38:07 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180680</guid>
		<description>Well, this certainly makes me feel awesome about only paying $45 for mine thanks to contract renewal discounts!</description>
		<content:encoded><![CDATA[<p>Well, this certainly makes me feel awesome about only paying $45 for mine thanks to contract renewal discounts!</p>
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		<title>By: Joe</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180666</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Fri, 30 Jul 2010 21:18:49 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180666</guid>
		<description>why does it retail for so much more than it costs to build?  Because that&#039;s what the market dictates!</description>
		<content:encoded><![CDATA[<p>why does it retail for so much more than it costs to build?  Because that&rsquo;s what the market dictates!</p>
]]></content:encoded>
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	<item>
		<title>By: Enlight</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180505</link>
		<dc:creator>Enlight</dc:creator>
		<pubDate>Fri, 30 Jul 2010 18:01:24 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180505</guid>
		<description>Isn&#039;t it pretty much exactly the same as Nexus except the camera/camcorder is better?</description>
		<content:encoded><![CDATA[<p>Isn&rsquo;t it pretty much exactly the same as Nexus except the camera/camcorder is better?</p>
]]></content:encoded>
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		<title>By: Abrown</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180497</link>
		<dc:creator>Abrown</dc:creator>
		<pubDate>Fri, 30 Jul 2010 17:53:09 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180497</guid>
		<description>You forgot one vital thing. The company also likes to make a profit.</description>
		<content:encoded><![CDATA[<p>You forgot one vital thing. The company also likes to make a profit.</p>
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	<item>
		<title>By: bean</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180423</link>
		<dc:creator>bean</dc:creator>
		<pubDate>Fri, 30 Jul 2010 16:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180423</guid>
		<description>Not a nexus two more like a Nexus 1.5 just enough to be slightly better but not enough for me to not still miss some of the features th N1 had...</description>
		<content:encoded><![CDATA[<p>Not a nexus two more like a Nexus 1.5 just enough to be slightly better but not enough for me to not still miss some of the features th N1 had&hellip;</p>
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		<title>By: Justin</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180346</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Fri, 30 Jul 2010 15:18:59 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180346</guid>
		<description>When I worked for a large semiconductor company, we had a measure of margin that related the raw materials cost to the selling price.  This ratio was usually between .4 to .5.  The raw materials cost did not include costs of engineering, marketing, labor, equipment, and shared expenses like electricity to keep the lights on, etc.  This BOM is similarly leaving out many expenses involved in producing the finished product.

Still, it&#039;s fascinating for two reasons: first, if an 8 GB eNAND from Hynix is less than $28, then it probably costs Hynix about half that to make.  Second, if a 1300 mAh battery costs $4.60, why does a replacement cost me $40?  Is Verizon not making enough money selling me data for $30 a month?</description>
		<content:encoded><![CDATA[<p>When I worked for a large semiconductor company, we had a measure of margin that related the raw materials cost to the selling price.  This ratio was usually between .4 to .5.  The raw materials cost did not include costs of engineering, marketing, labor, equipment, and shared expenses like electricity to keep the lights on, etc.  This BOM is similarly leaving out many expenses involved in producing the finished product.</p>
<p>Still, it&rsquo;s fascinating for two reasons: first, if an 8 GB eNAND from Hynix is less than $28, then it probably costs Hynix about half that to make.  Second, if a 1300 mAh battery costs $4.60, why does a replacement cost me $40?  Is Verizon not making enough money selling me data for $30 a month?</p>
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	<item>
		<title>By: Iknowright</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180317</link>
		<dc:creator>Iknowright</dc:creator>
		<pubDate>Fri, 30 Jul 2010 14:55:25 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180317</guid>
		<description>@Julian

I was wondering the same thing. you would think for an extra dollar they could have at least made the stock battery 1500 mAh.</description>
		<content:encoded><![CDATA[<p>@Julian</p>
<p>I was wondering the same thing. you would think for an extra dollar they could have at least made the stock battery 1500 mAh.</p>
]]></content:encoded>
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	<item>
		<title>By: James!</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180287</link>
		<dc:creator>James!</dc:creator>
		<pubDate>Fri, 30 Jul 2010 14:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180287</guid>
		<description>Don&#039;t forget the cost of R&amp;D.</description>
		<content:encoded><![CDATA[<p>Don&rsquo;t forget the cost of R&amp;D.</p>
]]></content:encoded>
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	<item>
		<title>By: Phanatic</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180285</link>
		<dc:creator>Phanatic</dc:creator>
		<pubDate>Fri, 30 Jul 2010 14:30:11 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180285</guid>
		<description>The Sheet says total materials cost 163.35, your title says 165.35 ..</description>
		<content:encoded><![CDATA[<p>The Sheet says total materials cost 163.35, your title says 165.35 ..</p>
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	<item>
		<title>By: Julian</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180251</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Fri, 30 Jul 2010 13:56:32 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180251</guid>
		<description>The battery only costs five bucks? Idk why htc gave the incredible such a bad battery.</description>
		<content:encoded><![CDATA[<p>The battery only costs five bucks? Idk why htc gave the incredible such a bad battery.</p>
]]></content:encoded>
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	<item>
		<title>By: eris</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180192</link>
		<dc:creator>eris</dc:creator>
		<pubDate>Fri, 30 Jul 2010 12:32:10 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180192</guid>
		<description>No. The question is why is incredible as expensive as iPhone sans  micro SD when clearly it does not cost as much to build and the android is free to license except ms loyalty.</description>
		<content:encoded><![CDATA[<p>No. The question is why is incredible as expensive as iPhone sans  micro SD when clearly it does not cost as much to build and the android is free to license except ms loyalty.</p>
]]></content:encoded>
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		<title>By: JBaker</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180186</link>
		<dc:creator>JBaker</dc:creator>
		<pubDate>Fri, 30 Jul 2010 12:22:49 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180186</guid>
		<description>The Nexus 2 will innovate the same way the Nexus One did, as Quentyn pointed out.  I expect the Nexus 2 (if it ever come to light) will have a 2Ghz, or dual core, or better.</description>
		<content:encoded><![CDATA[<p>The Nexus 2 will innovate the same way the Nexus One did, as Quentyn pointed out.  I expect the Nexus 2 (if it ever come to light) will have a 2Ghz, or dual core, or better.</p>
]]></content:encoded>
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	<item>
		<title>By: Inspiron41</title>
		<link>http://phandroid.com/2010/07/29/isuppli-droid-incredible-materials-cost-165-35/#comment-180131</link>
		<dc:creator>Inspiron41</dc:creator>
		<pubDate>Fri, 30 Jul 2010 11:10:06 +0000</pubDate>
		<guid isPermaLink="false">http://phandroid.com/?p=24672#comment-180131</guid>
		<description>no way incredible is the successor to nexus. although the incredible is a nice phone, i expect the successor to be faster, better graphic processor (gaming of course), longer battery life (1-2 days) and sleeker.</description>
		<content:encoded><![CDATA[<p>no way incredible is the successor to nexus. although the incredible is a nice phone, i expect the successor to be faster, better graphic processor (gaming of course), longer battery life (1-2 days) and sleeker.</p>
]]></content:encoded>
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