Jul 11th, 2010

HTC’s always stuck to their guns in their refusal to jump into the tablet game, and that lack of desire doesn’t look like it’ll go away in the near future. Speaking with Pocket-Lint, the company’s PR and community manager – Eric Lin – give us a pretty sensible reason as to why they have yet to take on the challenge (and that challenge simply being “Destroy iPad”).

htc-quietly-brilliant-logo1_2

We are always looking at it, but, right now, the whole idea is that in order to be successful with a tablet, you need to have something compelling. And not just a compelling form factor.

You’ve seen how, at Computex, there were 80 different Android tablets”, he continued. “So if we just release an Android tablet, then we’re one of 81… Whereas, if we have a compelling feature, a really compelling use, anything like that, then it’ll help us to stand out. It’s going to take a lot of work searching for that

He’s got a pretty decent point, if I must say so myself. We’ve already got some of the bigger names such as Samsung, Archos, Dell, and Huawei going after that market, with many other smaller names trying to make their claims to fame using Android. Add HTC into the mix and they could just as easily see themselves being lost in a big sea of obscurity.

[via Androinica]

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