Jun, 22 2010

Today, Adobe’s announcing that Flash 10.1 is being shipped to their partners who provide content for mobile flash users.  Providers include CNET, HBO, Justin.TV, Nickelodeon, USA Network, Sony, Warner Brothers, and Viacom only to name a few.


They’ve also explicitly mentioned several devices that will be getting Android 2.2 sometime down the line to take advantage of Flash Mobile 10.1 (it will be heading out of beta and into a final release the moment Froyo is available). The Google Nexus One, HTC Desire, HTC EVO 4G, Motorola Droid/Milestone, and the HTC Droid Incredible are all of the obvious candidates they mentioned, but I know many of our readers will be relieved to know that the Samsung Galaxy S is also on that list.

While this doesn’t mean much for users at this very moment, you can at least expect a smorgasbord of content to be ready for you whenever Google’s just about set to release Froyo. Read on for full press details.

HBO, Sony Pictures, Turner, USA Network, Viacom, Warner Brothers and Others Ready Flash Content for Mobile

SAN JOSE, Calif., — June 22, 2010 —Adobe Systems Incorporated (Nasdaq:ADBE) today announced the release of Adobe® Flash® Player 10.1 to mobile platform partners. Redesigned from the ground up with new performance and mobile specific features, Flash Player 10.1 is the first release that brings the full Web across desktops and devices. Mobile users will now be able to experience millions of sites with rich applications and content inside the browser including games, animations, rich Internet applications (RIAs), data presentations and visualizations, ecommerce, music, video, audio and more.

Already one of the top free apps on Android™ Market today, Flash Player 10.1 will be available as a final production release for smart phones and tablets once users are able to upgrade to Android 2.2 “Froyo.” Devices supporting “Froyo” and Flash Player 10.1 are expected to include the Dell Streak, Google Nexus One, HTC Evo, HTC Desire, HTC Incredible, DROID by Motorola, Motorola Milestone, Samsung Galaxy S and others. Flash Player 10.1 was also released to mobile platform partners to be supported on devices based on Android, BlackBerry, webOS, future versions of Windows® Phone, LiMo, MeeGo and Symbian OS, and is expected to be made available via over-the-air downloads and to be pre-installed on smart phones, tablets and other devices in the coming months.

“We are thrilled that more than three million Flash designers and developers are now able to unleash their creativity on the world of smart phones, tablets, netbooks, televisions and other consumer electronics,” said David Wadhwani, general manager and vice president, Platform Business at Adobe. “The combined power of the leading rich media technology platform with millions of passionate creatives is sure to impact the world in ways we haven’t even imagined yet.”

Broad Partner Support
Device and technology partners including ARM, Brightcove, Dell, Google, HTC, Intel, Microsoft, Motorola, NVIDIA, Qualcomm, RIM, Samsung, Texas Instruments and others announced more specifics around their support for Flash Player 10.1 today.

Content publishers including AgencyNet, AKQA, Armor Games, Blitz, CNET.com, HBO, JustinTV, Kongregate, Mochi Media, Msnbc Digital Network, Turner, Nickelodeon, Odopod, Photobucket, RAIN, Roundarch, Sony Pictures, South Park Studios, USA Network, Viacom, Warner Brothers and many others have also started to optimize Flash content to deliver the best possible experience within the context of smaller screens, which includes larger buttons for interactions, layout adjustments for mobile screens and more.

For details visit www.adobe.com/go/flashquote_sheet_101 or m.flash.com, Adobe’s showcase site for optimized Flash content. For more information on how to optimize Flash content for mobile, visit www.adobe.com/go/fpmobile.

New High Performance Features
Completely redesigned and optimized for mobile, Flash Player 10.1 delivers new interaction methods with support for mobile-specific input models. Support for accelerometer allows users to view Flash content in landscape and portrait mode. With Smart Zooming, users can scale content to full screen mode delivering immersive application-like experiences from a Web page. Performance optimization work with virtually all major mobile silicon and platform vendors makes efficient use of CPU and battery performance.

The new Smart Rendering feature ensures that Flash content is running only when it becomes visible on the screen, further reducing CPU and battery consumption. With Sleep Mode, Flash Player automatically slows down when the device transitions into screen saver mode. Advanced Out-of-Memory Management allows the player to effectively handle non-optimized content that consumes excessive resources, while automatic memory reduction decreases content usage of RAM by up to 50 percent. Flash Player pauses automatically when events occur such as incoming phone calls or switching from the browser to other device functions. Once users switch back to the browser, Flash Player resumes where it paused.

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