You would think after the announcement of Apple’s iAd basically saved Google’s AdMob buyout from being canned by the FTC that CEO Omar Hamoui would have some appreciation for the platform, but after stipulations were uncovered in the terms of the recently renamed iOS (the iPhone operating system) that prevented companies other than independent ad agencies from collecting user data, Hamoui is feeling quite snubbed. With the discovery comes the effective block of AdMob from Apple’s mobile products. Even though iAd was viewed as a source of healthy competition, it seems the exclusion of AdMob from iOS will do nothing but stifle growth.
Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.
That’s Hamoui’s take on it anyway, and I’d have to agree. But try as everyone does, there is no hope to break through the impenetrable wall that is Steve Jobs’ closed ecosystem. Let’s face it: if Apple doesn’t want you on the iPhone you aren’t getting on the iPhone.
I wonder if the AdMob buyout would have gone through had this little bit of information been known at the time.