Apr 27th, 2010

A couple of weeks ago, we learned that the rumored LG GT540 had undergone a name change – it would be known as the LG Optimus. We didn’t hear anything about its availability or pricing, but LG just made it official: on May 1st, you’ll be able pick one up for yourself in the UK.

LG-Optimus-GT540-Android-official-2

The Optimus has a geo-ready 3-megapixel camera, a 3.5mm headset jack, Bluetooth 2.1, GPS, and supports up to 32gb microSD cards. The 3-inch HVGA touchscreen will be able to play DivX and Xvid encoded videos, to boot. Still no word on the phone’s processor or RAM/ROM, though, but it looks like it won’t be aimed for power-hungry mobile users.

Read on for the full press details.

Berkshire, 27 April, 2010 — LG Electronics, (LG), a global leader and technology innovator in mobile communications, today announced the launch of an Android-powered smartphone, LG Optimus (LG GT540), a handset offering an optimal environment for first-time smartphone users with easy and convenient mobile access.

LG Optimus allows users to enjoy diverse Android applications and automatic account synchronisation with all Google mobile services. LG Optimus also features enhanced social networking functions in a high-powered multimedia environment.

“LG Optimus is the ideal choice for early smartphone users who expect all the features of smartphones without the complexity,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable, we hope more people will give smartphones a try.”

Optimal Convenience
LG Optimus delivers smartphone benefits in a convenient Google internet package. With an automatically synchronised Google account, users need to only log-in once to enjoy YouTube, Gmail, Gtalk, Google Maps and more. With easy access to more than 30,000 downloadable applications and games from the Android Market, users can easily customise and expand their LG Optimus experience.

The SN Manager offers integrated access to social networking sites in a convenient platform that can manage multiple accounts. LG’s dedicated Social Networking Client allows users to easily keep track of their Facebook, Twitter and Bebo accounts. Moreover, the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications. The handset’s multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone’s contact list.

The user interface is customisable for maximum convenience. The LG Optimus can be customised to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference. Additionally, the main menu can be personalised to include up to 10 editable categories for faster, easier navigation.

Optimal Excitement
LG Optimus includes high-powered entertainment features that make the phone extra fun to use. The advanced media player allows users to watch DivX and Xvid videos directly without separate encoding and browsing multimedia files is especially enjoyable with the 3D thumbnail gallery.

The phone’s 3MP camera supports geo-tagging, auto face-tagging and face-to-action technology to allow users to create and share multimedia content from the phone. The LG Optimus has a built-in video editor with storyboard function so that users can add music and text to videos directly on the phone.

LG Optimus boasts a distinctive design that is both sleek and soft and is available in black and silver. What’s more, the phone includes a long-lasting 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 32GB of expandable microSD memory and four customisable home screen themes together with enhanced idle lock screen notifications.

The LG Optimus will be available in the UK from 1 May. For more information about the LG Optimus visit http://www.lg-optimus.com or for general LG Mobile information visit www.lg.com/uk/mobile.

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