LG has announced their first Android Phone for South Korea, dubbed the LG Andro-1 or KH5200. It has a 3-inch touchscreen, slideout QWERTY keyboard, GPS, HSDPA, EDGE, GRPS, Social Networking, 2MP Camera, Radio Tuner and MicroSD input. Unfortunately it is only running Android 1.5:
The phone will be available on carrier KT ‘s services and cost $530 outright or free on a contract paying $40/month or more.
The deeper story here is the LG vs. Samsung battle for manufacturing power and revenue. Samsung is set to release a phone on SK Telecom in Korea in the next couple weeks and it will have a larger screen, Android 2.1 and just better specs overall. Industry insiders are claiming this is LG’s test phone for the market. If you ask me, they need to start going full speed ahead.
Keep in mind that Motorola launched the MOTOROI in Korea last week and in November Apple launched the iPhone. This is in a country with a population of 48 million and 45 million mobile users.
LG has made their goal of reaching double digit market share by 2012 very well known, but at this pace they’re not gaining much ground. Industry sources said they actually dropped in December as they spent advertising money to promote their simpler models. The company is looking to fix this in 2010:
LG, which wants to secure a double-digit share in the global smartphone market by 2012, hopes to defend falling phone margins with some 20 premium smartphone offerings based on the Android operating system this year.
LG making 20 Android Phones in 2010? I’m down with that… especially if they come out with an Android-based version of the enV/Voyager series. That would be a runaway success. Do you hear me LG? I’m telling you – runaway success!