Comments on: Xperia Nexus: Sony Ericsson Changes Name

By: cooldavee

cooldavee — Wed, 20 Jan 2010 11:08:02 +0000

kurry, Rachael is the X10′s code name inside the company. It has nothing to do with the UI.

By: kurry

kurry — Mon, 11 Jan 2010 22:18:07 +0000

What r u talking about???? Xperia ui was never called nexus. it was always racheal.

By: Derrick

Derrick — Mon, 11 Jan 2010 18:08:17 +0000

I think it’s totally ridiculous. I continue to wonder who these marketing people are and what school they graudated from.

First look at Palm’s strange commercials with the pale chic for the Palm Pre.

Second Droid, they got better, I prefer the jet version and at least now they’re showing what the phone can do in commercials.

Then take Verizon’s strange branding Motorola DROID and HTC DROID ERIS. Why do they insist on confusing people.

When people hear Droid they assume either Android as a whole, Droid (as in Moto Droid) or Eris as in HTC Droid Eris.

They should have made the names much more different and kept the w/Google Android addition.

Now we have Google Nexus One and Sony Xperia Nexus? If I was Sony and laying off people, closing down facilities, downsizing, and already on my last leg I wouldn’t want people to get my phone confused with the Google Nexus One. Which from this point forward when the word Nexus is mentioned people will associate it with Google Nexus One. I would want my sexy Xperia X10 to stand out on it’s own.

All these similar names are confusing the NON-TECH crowd. Of course we techies get it, but marketing to non-techies is different and these similar names are just trouble.

By: monchiron

monchiron — Mon, 11 Jan 2010 12:23:41 +0000

Google/Android gotta do better with names or some sort of naming system.

remember the HTC Click? (now Tatoo). the name was changed, due to avoid confusion with Moto’s Cliq… A good (marketing) name is not something that you can think in very last minute.

By: Bartek

Bartek — Mon, 11 Jan 2010 08:40:19 +0000

Thanks for the Lebowski reference. Made my day!

By: cooldavee

cooldavee — Sun, 10 Jan 2010 22:19:55 +0000

Rob, you’re the dude! :-)

http://www.youtube.com/watch?v=QsogswrH6ck

By: Dace

Dace — Sun, 10 Jan 2010 16:37:28 +0000

Rachael= phone name
nexus= UX platform

both were just internal code names and have been re appropriated by the media.

By: Os

Os — Sun, 10 Jan 2010 12:03:06 +0000

I think you’re confused…. SE never mentioned the word “nexus”,, you’re saying it did, but I’m utterly sure it never had….. it’s been Rachael all the time long…..

By: Scott

Scott — Sun, 10 Jan 2010 11:30:48 +0000

They change their minds everyday. If rumors are to be believed x10 has been pushed back again.
Further delay at Sony Ericcson makes me think they are watching and waiting to make sure the Xperia X10 is equal of better than the Nexus One.

By: xthlon

xthlon — Sun, 10 Jan 2010 10:07:19 +0000

I thought rachel was the code name for the x10before it was called the x10

By: Ian

Ian — Sun, 10 Jan 2010 07:23:50 +0000

It is rachel, yeah… Nexus is a name for the scape apps I think

By: Rob Jackson

Rob Jackson — Sun, 10 Jan 2010 07:22:06 +0000

Take a look at the article I link to in the beginning of the post. It’s from November – well before the Nexus One talk – and we specifically explain Timescape/Mediascape is part of Nexus.

By: David

David — Sun, 10 Jan 2010 07:18:36 +0000

Wasn’t the Sony Ericsson custom UI called Rachael?
I’m reading all the large Android blogs, and been reading a lot about the Xperia, and never heard Nexus in regard to it. Seems confusing to me now.