Comments on: Motorola Milestone Commercial Falls Way Short Of Droid Campaign

By: Justin M.

Justin M. — Sat, 12 Dec 2009 21:43:31 +0000

I gotta disagree, I think that is a great ad. Slick, packed with information and it shows a lot more of the phone’s functionality than the US droid commercials.

By: Windward

Windward — Sat, 12 Dec 2009 16:58:16 +0000

Like others have said, I think it’s a cultural thing, I hated the American Droid campaign because it was all so obvious, like a trashy action film without substance or those giant trucks with all that plastic XTREME bodywork that, underneath, are cack vehicles. It screams overhyped, like listening to a salesman at pcworld (i.e, BestBuy) talk about Monster cable…

Lets not forget that Apple ads have always been in that relaxed, informational style (even if they’re smug to the point of parody themselves!) and look how terribly they worked…

By: rigamrts

rigamrts — Sat, 12 Dec 2009 15:47:55 +0000

not my piont at all non informative adds just piss me off. actually phandoid kinda pisses me off sometimes too.

take this article.

this is what phandoid did to write this article. they write an article saying how androids the hot ticket in europe. then post this article from some rag they spotted. the only thing is the article’s all biased cause the guy’s got a hardon for the iphone and wishes android would go away or stuck in a bubble and not willing to do some reasearch.

By: bandi

bandi — Sat, 12 Dec 2009 08:27:17 +0000

I would like to make a simple comment here. Hope the writer of article reads it. There is MAJOR difference between US and European marketing. While the hard, rough, bashing droid adds from the us are cool and awesome and brutal, the fact is that a marketing campaign like that would horribly fail in Europe. These are facts.

By: MrHacks

MrHacks — Sat, 12 Dec 2009 06:38:51 +0000

Damn this commercial was weak. The device is great. But the Milestone ads make it more like MILDstone.

“I’m the British lady who is just here to get a check.”

Even the SPANISH commericals were better than this!

You want to sell smartphones to an audience, you gotta show the full features of the Droid/Milestone/Sholes/A855:
* Voice Command.
* Turn by Turn navigation (certainly, they should have this in Canada and the UK, right?)
* Barcode scanning
* Multitasking without quickly wearing down the battery
* Visual Search (demo Google Goggles!)

These are things you can’t do with the iPhone. You want to take down the iPhone you got to get mad! You gotta show them what you are made of!

Now go sell some phones like you mean it!

By: Freddy

Freddy — Sat, 12 Dec 2009 02:23:05 +0000

stop criticizing US commericials cuz they are amazing! being born and raised here, Americans sells with sex and with ACTION. Seeing those Verizon commericials interests you instead of a phone popping up with words. When you see the red eye and robots you IMMEDIATLY think of the DROID commercials, therefore good advertising, because it STAMPS the image into your head never letting you forget. Boring words with a phone is completly forgettable, but not the red eye with jets and bombs. Thank you, i rest my case :)

By: Nate

Nate — Sat, 12 Dec 2009 00:46:15 +0000

“juvenile, middling at best.”

“Rubbish”

“snarky”

Oh, you Brits and your fancy language. I love ya.

By: hEh

hEh — Sat, 12 Dec 2009 00:36:36 +0000

here in the UK we dont need flashing images and stealth bombers to grab our attention. what DOES grab our attention is informative adverts.

By: Shinzakura

Shinzakura — Sat, 12 Dec 2009 00:12:14 +0000

@rigamrts:

Uh, no – the least thing we need is for Google to start spamming every sense like Apple. I think they’re doing fine as is.

By: Dennis

Dennis — Fri, 11 Dec 2009 23:38:02 +0000

@Aquaman
The Droid campaign started out with virtually no information about the phone.. It made people ask, what the heck is that all about ? .. It put the consumer in the position to seek out information about the product they where selling, and ask why this is such a big deal compared to other products.. How many other commercials make you get on the web and look something up to find out more about it ? .. It was an ingenious start, and they have been building on it with more information in their commercials now that it is already out there.. T-Mobiles myTouch campaign, as a comparison, was awful.. basically passing phone from celebrity to celebrity and telling you nothing is a similar strategy in that you have to seek out more information, but it didn’t have the mystery of the Droid campaign, that would make as many people actively search for more information.

By: Martin

Martin — Fri, 11 Dec 2009 22:01:42 +0000

it does not actually matter what commercial goes on TV. Smartphone sales in EU do not lay only on TV addictive nerds. Anyway, all available units were sold out in few hours from its launch in UK.

By: rigamrts

rigamrts — Fri, 11 Dec 2009 21:48:44 +0000

that’s the ticket. but europe need to step it us and add bliz the hell out of the public. just make sure someone can’t take a piss without seeing an add. then anrdoid will be truly be on the map.

By: Aquaman

Aquaman — Fri, 11 Dec 2009 18:45:13 +0000

Abuse of “epic” explains it all.

The Droid advertising campaign was juvenile, middling at best.

I appreciate the original Apple parody teaser; but the stealth bomber garbage and other commercials that don’t *show the device*?

Rubbish.

I’m not twelve years old. I don’t want snarky throw away digs at the competition (in most cases, I find the Verizon vs. AT&T commercials rather funny; because it’s true), show me the device. Show me what it does.

Droid is a great phone despite screwball marketing. Hopefully they iron that out and the Droid invasion will march on more quickly.

By: Jay

Jay — Fri, 11 Dec 2009 18:36:46 +0000

The average verizon plan comes out to about $2000 (possibly more) multiplied by 1 million sold and counting.. i dont know man but i think that is success

By: victorythagr8

victorythagr8 — Fri, 11 Dec 2009 18:28:06 +0000

bear superfan is an idiot. You do realize it is almost 1 million sold in the US alone in one month and still selling fast. Also add that verizon makes money off of plans and not their phones.