Comments on: New Droid Commercials Take A Turn For The Better

By: Lori

Lori — Sun, 24 Jan 2010 01:44:41 +0000

No, it’s definitely James Vander Beek! Thank you SO much for figuring that out! It was driving me nuts!!!

By: alicia

alicia — Thu, 21 Jan 2010 01:54:09 +0000

No it is james lafferty from one tree hill

By: erin

erin — Sat, 19 Dec 2009 21:31:47 +0000

Omg thank you for saying van der beek…been trying to figure it out for weeks and I too think I can identify any celeb voice! :)

By: shelly

shelly — Mon, 14 Dec 2009 05:04:56 +0000

NEVERMIND! i JUST placed it- james van der beek! AH! now i will sleep. thank GOD. <3

By: shelly

shelly — Mon, 14 Dec 2009 05:02:45 +0000

WHO IS THE VOICE OVER?! omg i KNOW his voice and its KILLING ME. i just can’t place it, and i can place ANY celebrity voice! AH! help!

By: ALok

ALok — Wed, 11 Nov 2009 03:02:06 +0000

“You need a robot phone”

“Bare-knuckled bucket of Does.”

By: chaoticmind

chaoticmind — Wed, 11 Nov 2009 02:29:25 +0000

I don’t have a favorite ad but I am digging this no pulled punches ad campaign. Targeting the iPhone directly with the Droid does campaign and undermining its carrier with “There’s a map for that” ads.

By: ari-free

ari-free — Wed, 11 Nov 2009 01:11:27 +0000

In other news:
Fujitsu F-02B: Described as a “jewelry quality” phone with a snap-on perfume holder for “an air of elegance.”

By: T-Mobile Customer

T-Mobile Customer — Tue, 10 Nov 2009 20:06:48 +0000

Also, maybe they want to say this phone will not rely on accessories… whatever

By: T-Mobile Customer

T-Mobile Customer — Tue, 10 Nov 2009 20:04:14 +0000

Guys, think about it. Males watch T.V. Women don’t pay attention to commercials LOLZ…. this is a joke btw, though possibly viable

By: ari-free

ari-free — Tue, 10 Nov 2009 18:44:22 +0000

I like the first one the most. It tells me that this is the ‘Amiga’ phone.

By: ari-free

ari-free — Tue, 10 Nov 2009 18:34:10 +0000

I’m so glad we finally have something that isn’t androgynous.

By: Steve

Steve — Tue, 10 Nov 2009 18:14:14 +0000

I liked the “crushing of vanity”. The phone as an accessory, as a color-matching accoutrement to your latest outfit is silly. It’s a tool people.

By: Droid Ninja

Droid Ninja — Tue, 10 Nov 2009 17:01:18 +0000

Although not a “Droid” commercial per say, don’t forget the unbelievably funny other new Verizon commercial that takes a jab at AT&T

http://www.youtube.com/watch?v=4JgrBtn8XdU

By: Larry

Larry — Tue, 10 Nov 2009 15:49:46 +0000

These are great commercials. I was really ticked at the stealth bomber one – it just seemed like you didn’t really get a feel for what it was advertising. It set you up with the “what the heck is this?” at the start of the ad but never delivered a punch.

The iDon’t ad was fantastic. It challenged the iPhone straight on and worked to inject doubt. Finally a company wasn’t afraid to say “hey, the iPhone isn’t the end-all, be-all” with confidence.

These three ads deliver. People wanted to know what makes the Droid different. The first one did a great job of that. The second, was good, but I wish it could have emphasized the higher res screen a little more (but I’m not sure how). The third was a branding ad with a great tag line (”bareknuckled bucket of does”).

As far as alienating women, I’m not sure these ads would appeal to women, but I don’t think it would alienate or insult them either. How many women do you know with bedazzled phones? And are they the kind of professional that can afford this kind of phone with an expensive two year data contract? Can you imagine being in a meeting and someone pulls out a plastic bead encrusted phone? This phone is not aimed at preteens.

Having said that – I do believe the Droid is very masculine in design and could turn off certain demographics because of that. My guess is Verizon/Motorola/Google believe that early adopters are probably primarily male and that had an affect on the design. My other thought is that more iPhone-like androgynous designs will follow later.